For Zurich and Switzerland, the question is no longer whether to participate in the AI race, but how to remain a place where talent, capital, technology and companies choose to build the future.

This roundtable brings together representatives from banks, insurance companies, and other financial sector stakeholders to discuss the evolving governance of AI in the financial sector. Building on last year's discussion of frameworks and regulatory expectations, this session turns to what comes next: how governance structures hold up as AI adoption matures, where regulatory expectations and operational practice diverge, and how institutions are managing AI risk as deployments become more sophisticated, including, where relevant, the emerging challenges posed by more autonomous, agentic systems. Participants will share practical experiences and case studies to ground the conversation in current realities of AI implementation.

AI is creating a new geopolitical order: Europe’s position between competing technology powers, and what strategic autonomy means in an increasingly AI-dependent world.

The AI landscape is shifting from isolated experiments to enterprise‑wide, continuously learning systems. In this keynote, we’ll share how to rethink AI as a business operating model, one that demands data that is instantly accessible, trustworthy, and ready for AI consumption. We’ll explore how a modern, event‑driven data fabric turns raw streams into the “fuel” that powers rapid model training, real‑time inference, and closed‑loop automation.

What does it take to truly transform with AI? The companies winning today aren't experimenting, they're deploying. In this session, Salesforce will show how leading enterprises across industries are moving from AI curiosity to AI execution with Agentforce: autonomous agents that work alongside your teams, handle complex tasks end-to-end, and deliver measurable ROI, all built on a foundation of trust, security, and human control. The Agentic Enterprise isn't a distant future. It's being built today. Come see what's possible.

A delayed shipment. Conflicting data. An unavailable approver. Join Marco Dutsch from IKEA, supported by Thierry Bücheler from Oracle, to decide what AI may do and interactively design the operating model that makes it work.

As space becomes critical infrastructure for defence, communications, navigation, intelligence and the digital economy, who will control the systems that societies increasingly depend on, governments, national industries, or private technology companies?

Data-centre capacity, energy, compute, chips, networks, and cooling are becoming strategic constraints on AI adoption.

Most AI agents are flying blind - making decisions on stale data while the world moves in milliseconds, a silent killer of enterprise AI deployments. In this workshop you will learn about deploying AI that actually performs in production - giving agentic AI the live, high-velocity context it needs to act with precision at enterprise scale. Watch a live interactive demo as agents detect, reason, and respond to streaming events in real time and see how IBM Confluent's real-time streaming backbone wires directly into IBM watsonx Orchestrate.

Exploring how AI, robotics and automation can help close the cost gap for Swiss Manufacturing - while innovation, resilience and speed create competitive advantage beyond cost.

How many AI agents are running in your enterprise right now? If the answer takes more than a minute to find, some of them are working for decisions you already reversed. We call them digital zombies: agents that outlived their purpose because no one holds the authority to retire them. Technology did not create this gap. Incentives did. Organizations reward whoever drives AI adoption, launches an agent and quietly expose whoever switches one off. The agentic era will not belong to those who build the most agents. It will belong to leaders who stay in command of everything that runs in their name. That conversation starts here.

Which work should humans lead, which should AI execute, and how organisations should redesign the workforce for an agentic future.

Customer expectations have never been higher, and AI agents are changing how companies meet them. In this interactive workshop, Salesforce and invited customers will take you inside real-world sales & service transformations powered by Agentforce. Hear first-hand how leading companies are deploying AI agents to resolve cases faster, personalise every interaction, and free their teams to focus on what matters most. Walk away with practical insights, proven use cases, and a clear vision for what AI-powered customer experience looks like in your industry.

How can we secure AI that can act on our behalf?

What does it really take to scale AI in a regulated enterprise? Swisscom’s keynote explores the realities of building sovereign AI at scale, from infrastructure and governance to cost pressure, organisational transformation and AI agents becoming co-workers. The executive question: How do you move from AI ambition to enterprise-wide execution without losing control?

Enterprise AI is hitting a new frontier combining classical and quantum computing to solve increasingly complex problems at scale.