Alberto Sanz de Lama is the Managing Director for Automotive and designated CEO of SMG Swiss Marketplace Group, officially taking office as CEO on January 1, 2027.

As a member of SMG's Executive Leadership Team since January 2023, he brings more than 20 years of leadership experience in digital businesses. His career includes senior executive roles such as CEO of Herold Data, Managing Director at LexisNexis, Country Manager at eBay, Co-CEO of AutoScout24 Group Germany, and Brand Manager at Procter & Gamble. Alberto holds a degree in business from the University of Zurich and an MBA from INSEAD.