Lena Kukharets leads Vista’s business in Germany, Austria, and Switzerland for its creative brands Depositphotos and VistaCreate. She drives sales, partnerships, and regional growth while also supporting Vista’s expansion across Europe. Her work focuses on delivering innovative and ethical content solutions: from classical creative assets to generative AI and API-based integrations that power design, marketing, and print-on-demand services.

With more than a decade of experience in sales, partnerships, and regional leadership, Lena enjoys speaking about commercial strategy and how to apply AI responsibly in business. She is passionate about connecting technology with real-world business impact while promoting ethical practices.

Outside of Vista, Lena serves as Sponsorship & Partnership Coordinator for the Ukrainian Film Festival Berlin, applying her expertise to support a cultural nonprofit initiative.