Speakers

Lauren Hawker Zafer

Lauren Hawker Zafer

Chief Operating Officer

Squirro AG

Senior executive with 15+ years of experience leading cross-functional, international teams on-site and remotely across Product, Marketing, and Operations for global B2B SaaS, AI and EdTech companies.

Proven track record of scaling Enterprise AI & GenAI platforms, driving full-cycle Go-to-Market (GTM)

strategies, managing global P&Ls, and delivering double- and triple-digit growth across EMEA, NORAM, and APAC.

Recognized for transforming underperforming functions and teams into high-impact business drivers, rebuilding global marketing infrastructure and strategies, executing AI-driven digital transformation, and leading award-winning brand and learning initiatives.