"The greatest threat of AI is not job displacement. It's leadership teams mistaking efficiency for transformation. Efficiency helps you optimize the past; transformation helps you shape the future."

Since January 2021, Laure Frank has been leading the digital transformation at Raiffeisen Switzerland as the Director of Digital Business. She has successfully integrated advanced omnichannel offerings, enhancing the digital customer journey and expanding mobile banking services. Before Raiffeisen, Laure drove digital operations and omnichannel strategy at Manor, Switzerland’s leading department store chain. With over two decades of senior management experience in digital strategy, agile project management, and marketing, including roles at Bosch, Laure has consistently excelled in fostering innovation and customer-centric solutions. Her visionary approach and commitment to excellence have not only propelled Raiffeisen’s digital capabilities but have also earned her recognition as one of the Top 100 Digital Shapers in Switzerland.